KAI for Marketing & Admissions
You are already generating demand. KAI helps you engage strategically.
Across the whole funnel, from the first campaign click to the enrolled student.
01 / Across the funnel
Every segment of the cycle needs something different.
From the first enquiry to the first week on campus, KAI knows where each person is and what they need next.
Pre-application
Enquiry
100,000enquiries a cycle
Programme fitEligibilityFees
KAI · Answers on web, WhatsApp and voice within minutes, qualifies the lead and books a counsellor.
Pre-application
Nurture and re-engagement
550,000past and undecided contacts
Webinars and visitsParent questionsComparisons
KAI · Keeps contacts warm with journeys timed to events and deadlines, within consent and frequency limits.
Application
Application in progress
8,000incomplete applications
DocumentsDeadlinesPortal help
KAI · Finds the exact blocker for each applicant and follows up by voice and WhatsApp.
During evaluation
Interviews and assessment
5,000+status questions a week
StatusInterview slotsReschedules
KAI · Answers status instantly, schedules interviews and tests, and keeps applicants engaged while they wait.
Post-acceptance
Offer to deposit
11,000offers made
Fee and depositScholarshipsAccommodation
KAI · Answers offer questions, nudges deposits and flags the offer holders who need a call today.
Post-acceptance
Reporting and onboarding
6,200new students
Visas and documentsOrientationFirst week
KAI · Carries admitted students through reporting, orientation and first-week questions.
02 / Start with the outcome
Choose the outcome. KAI plans the work around it.
An outcome is what should happen, for which audience, by when. Fill an intake, raise applicant quality, lower acquisition cost or bring a dormant database back. Campaigns, journeys and conversations become ways of reaching it.
01
Fill an intake
Hit seat targets by programme and campus.
02
Attract higher-quality applicants
More applicants who meet your merit and fit criteria.
03
Lower cost per enrolled student
Spend where enrolments come from, not clicks.
04
Re-engage your database
Bring dormant contacts back into the funnel.
05
Launch a new programme
Fill a first cohort with no history to work from.
Outcome · Fill an intakePacing
6,000 enrolments across 40 programmes for the 2027 intake
Audience
100,000 inbound enquiries
By when
Fee deadline, 30 June
Measured by
Fee paid, enrolled
KAI's plan
→Forecast the gap for each programme from prior cycles and current pacing
→Call back high-intent enquiries within minutes and route them by counsellor capacity
→Chase stalled applications and offer holders before the deadline
Enrolments vs plan, week 1886%
KAI recommends
B.Tech Computer Science is 14% behind weekly plan. 2,300 webinar attendees have no counsellor call booked. Create a priority call queue and pause retargeting for the 1,900 already enrolled.
ApproveSee evidence
03 / Admissions Intelligence
Ask your admissions cycle a question.
Answers come in the language of outcomes: target against actual and forecast, cost per enrolled student, and the people who need attention.
Are we on track for this intake?Where is the gap, by programme and stage?Which channels and creatives produce enrolled students?Who needs action today?What should we change next?
This cycle · all programmesLive
Enquiries100,000
Applications32,000
Completed24,000
Offers11,000
Enrolled6,200
KAI · Most drop-off is between application and completion. 6,800 are stuck on documents.
04 / The agents
Nine agents for marketing and admissions.
Attract · 5 agentsView →
Fill the right seats at the right cost
Campaign Strategist
Recommends spend by programme, geography and channel, judged on confirmed enrolments, not clicks.
Creative Studio
Turns approved briefs into on-brand campaign copy and creative variants for review.
Enquiry Concierge
Answers every enquiry within minutes on web, WhatsApp and voice, qualifies it and books counselling.
Counsellor Copilot
Prioritises each counsellor’s queue and briefs them before every conversation.
Re-engagement Agent
Revives dormant and previous-intake leads with consent-aware follow-up.
Enrol · 4 agentsView →
Turn applicants into reported students
Application Completion Agent
Spots stalled applications and missing documents, and helps applicants finish.
Interview Coordinator
Schedules interviews and assessments and handles reschedules.
Offer & Yield Agent
Answers offer questions, surfaces deadlines, nudges fee payment and escalates to counsellors.
Onboarding Guide
Carries admitted students through reporting, orientation and first-term readiness.
On your existing system
KAI connects to the CRM, SIS and application portal you use today, and writes everything back.
Native with Ken42
Goals, campaigns, journeys and attribution run in one place, from first enquiry to fee paid.
05 / Built around your journey
You decide how KAI runs your funnel. Then change it.
Change the opening, the sequence, the timing or the qualification logic, see what performs, and keep the winner. KAI recommends; your team decides what runs automatically.
When to ask about programme interest
When to collect contact details
When to offer a counsellor
Who gets called immediately
How long before chasing an incomplete application
Which actions need director approval
Who stops receiving ads once they enrol
What counts as high intent
KAI is built by Ken42. See how they work together, and where Vedhra fits in. About KAI by Ken42 →